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Analyst, Analytics - Statistical Modeling

Company: Digitas
Location: Westport
Posted on: April 3, 2021

Job Description:

Analyst, Analytics - Statistical Modeling Analyst, Analytics - Statistical Modeling Digitas (m)PHASIZE is a marketing analytics consulting company providing custom, leading edge solutions for the world's most exciting brands and companies. (m)PHASIZE is a recognized leader in the field of marketing analytics and ROI optimization. We leverage data-driven decision science to deliver actionable insights to improve marketing performance. Our clients range from Fortune 100 to dynamic start-ups, spanning a variety of industries (from retail to media and technology among others). (m)PHASIZE is part of one of the world's largest advertising networks and is uniquely positioned to provide full-range marketing analytics services to its clients. (m)PHASIZE is a people-first rapidly growing company that retains its unique start-up culture and a sense of close-knit community. (m)PHASIZE is looking for future dynamic thought leaders in the field of marketing analytics and predictive modeling. Our analysts work closely with Managers, Directors and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation. Position Accountabilities

  • Implement statistical modeling and analytic process in all stages of client projects while ensuring scientific and business integrity.
  • Deliver statistical and managerial interpretation of the results to client team
  • Standardize and automate analytic process to gain efficiency.
  • Execute empirical tests of newly developed concepts in the early stage of products
  • Keep abreast with new development of analytic methods in academia and industry research
  • Suggest and create new product ideas in marketing analytics QUALIFICATIONS Requirements
    • Proficiency in statistical models (multivariate, linear & nonlinear, Bayesian, or time-series models; optimization techniques, and quantitative marketing research (Marketing Mix, Discrete Choice, or Forecasting), - with the ability to use these models to solve problems.
    • Ability to debug code
    • Experience with R or Python.
    • Hands-on experience with Nielsen / IRI data, and marketing/media data a plus
    • Proficient in Microsoft Excel Core Competencies & Skills
      • Strong analytic thinker and problem solver
      • Sound technical marketing research skills
      • Accountable for accomplishing own work
      • Ability to prioritize and manage multiple projects--efficiently
      • Strong oral, written communication and presentation skills
      • Intellectually Curious Experience & Education Requirements:
        • Recent graduate or 1 years of marketing analytics experience with proven track record in statistical modeling and computational programming skill using statistical packages, with an emphasis on machine learning
        • Experience with business and marketing/advertising data.
        • Graduate level coursework or degree in statistics, mathematics, or econometrics. Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through--Truth. Connection. Wonder.--With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections-between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 18 countries and 32 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit--www.digitas.com . Read our full privacy policy in the link below or close this window to continue.

Keywords: Digitas, Westport , Analyst, Analytics - Statistical Modeling, Professions , Westport, Connecticut

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