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Sr. Mgr., Direct Mail

Company: The Bountiful Company
Location: Holbrook
Posted on: January 9, 2022

Job Description:

Company Description

The Bountiful Company, a Nestl-- Health Science Company, is a pure play branded leader in global nutrition, living at the intersection of science and nature. As a manufacturer, marketer and seller of vitamins, minerals, herbal and other specialty supplements, and active nutrition products, we are focused on enhancing the health and wellness of people's lives. The Bountiful Company's portfolio of trusted brands includes Nature's Bounty--, Solgar--, Osteo Bi-Flex--, Puritan's Pride--, Sundown-- and Ester-C--.

Inclusion and Diversity in the workplace matters at The Bountiful Company. This includes being focused on retaining and recruiting a diverse workforce and building a culture of inclusivity. Our goal is to create a place where people feel respected, valued and able to bring their authentic selves to work each day.

Did we mention that we also offer excellent benefits, competitive compensation and a progressive, healthy company culture? If you've ever spent your workdays watching the clock, you know how important a positive work environment is for a person's well-being. The Bountiful Company is committed to supporting wellness in all forms. And when it comes to wellness, nature is a pretty good place to start.

Job Description

The Senior Manager of Direct Mail will lead and own the offline Marketing channels for Puritan's Pride--, our Direct-To-Consumer brand. To succeed in this role, you will need experience with Direct Mail and be an ambitious go-getter that is passionate about all things related to print and offline marketing.

Responsibilities Include

  • Lead the execution of strategy and tactics for all direct mail channel campaigns, enterprise wide, to drive profitable sales.
  • Forecast direct mail sales performance and advertising budget, and meet or surpass defined response targets for monthly campaigns.
  • Leverage post campaign analysis to identify campaign effectiveness and make recommendations for improved targeting, messaging, offers and timing.
  • Review and adjust audience segmentation strategies using data analysis.
  • Drive marketing ROI through innovative production and process improvements.
  • Create, adjust or maintain processes to ensure flawless but flexible execution, driving down expenses and reducing speed to market.
  • Effectively communicate channel performance to all levels of the organization on a weekly basis.
  • Work closely with other Marketing stakeholders (i.e., Merchandising, Pricing, Customer Care) to develop and optimize direct mail programs. Qualifications
    • 7+ years of related experience; 5+ years experience managing direct mail channels and a multi-million dollar budget
    • 2+ years of management experience
    • Experience working with a robust segmentation model and key performance marketing metrics (ROAS, AOV, LTV)
    • Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
    • Bachelor's degree required; must have a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
    • Expertise in direct marketing (especially direct mail) with knowledge of production processes, key performance metrics and measurement/attribution methodologies
    • Strong attention to detail balanced with the ability to think strategically
    • Highly developed capacity for teamwork and a strong focus on the customer
    • Exceptional leadership, communication and organizational skills
    • Can work independently and develop recommendations autonomously
    • Ability to manage all phases of multiple projects from beginning to end with sufficient autonomy
    • Shows judgment and initiative and to accomplish job duties in a fast paced environment
    • Ability to analyze and interpret data to make sound recommendations
    • Works well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
    • Ability to make decisions and resolve problems while working under pressure
    • Ability to manage and foster change
      Additional Information

      The Bountiful Company is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

      The Bountiful Company offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous colleague discounts and more!

      Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.

Keywords: The Bountiful Company, Westport , Sr. Mgr., Direct Mail, Other , Holbrook, Connecticut

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