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28110 - Product Marketing Manager

Company: Andersen Corporation
Location: Bayport
Posted on: June 6, 2021

Job Description:

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There is something meaningfully different about Andersen. A key to the company's enduring success is our sincere and thorough effort to do the right thing for customers, for employees, for the community and for the environment.

At Andersen, Orange is how we describe a spirit that drives us to imagine what's possible. Our commitment at Andersen is to have an inclusive and diverse workplace where employees feel respected, valued and driven to realize their full potential. Whether in product development, our manufacturing processes, sales programs and services, the relationships we build-with our customers, our communities and each other-we see possibility everywhere, every day and use our collective talents to make it happen. We hope you'll accept our invitation to Be Orange, Be You at Andersen.

PURPOSE: Develop strategic and tactical business plans for a product line (new product development, feature enhancements, line extensions) - larger in scale - focusing on satisfying customer requirements while meeting enterprise strategic and financial goals. Lead the implementation of these plans as part of a cross functional team. Own and drive product line financial results.


  • Lead development of comprehensive business cases for assigned product lines within the framework of overall enterprise plans and strategies. Accountable for assigned product performance against targeted volume, market share and profit goals.
  • Provide leadership as the Marketing representative on cross functional teams delivering new products or product enhancements though the stage gate approval process, specifically responsible for delivering the customer requirements, volume, pricing, and launch plans.
  • Participate in the development of the enterprise portfolio strategy inclusive of positioning, features/options, pricing, warranty, and services with a goal of achieving increased levels of customer satisfaction and enterprise financial value.
  • Serve as delivery partner to segment marketing managers, supporting go-to-market strategies, product launches, communications and positioning associated with targeted customer segments.
  • Support demand elements of Sales and Operations Planning process with forecasts and analysis for assigned product lines, ensuring inclusion of all relevant demand drivers, market conditions, trends, channel and trade factors, and promotions.
  • Develop tools and processes to support product information needs of internal delivery partners, field sales, AW channel partners and trade customers.
  • Provide industry and product line expertise to support the development of competitive intelligence related to other window and door manufacturers.
  • Participate in field forums, shows, customer visits and other meetings to communicate portfolio and marketing programs as needed.
  • Participate in strategic and annual operating planning processes.
  • Responsible for sound budgeting and expense management.

CULTURE AND BENEFITS: Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We are committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work.

As an innovative and industry-leading organization, we think of benefits more broadly. From your health care to your work environment, to your development and quality of life, we think beyond basic benefits to provide a total rewards package, including, but not limited to:

  • Medical/Dental/Vision/Life Insurance
  • Health Savings Account contributions
  • Paid holidays plus PTO
  • 401(k) plan contributions
  • Professional development and tuition reimbursement opportunities
  • A culture that supports work-life balance
  • An environment where collaboration is key
  • Volunteer opportunities - on company time
  • Environmentally conscious business decisions
  • 10,000+ employees and career opportunities nationwide


  • 4-year degree, with MBA strongly preferred
  • Strong product marketing / marketing work experience (inclusive of product management & product analysis) and is considered a demonstrated marketing performer.
  • Experience levels could range from 7 to 15 years of relevant progressive work experience depending upon specific work experiences and educational background.
  • Strong technical & analytical skills (either from formal education or through comparable work experiences)
  • Strong strategic planning skills
  • Must come into this level with demonstrated leadership in a cross-functional environment - capable of leading development initiatives.
  • Report to a Marketing Director and Business Manager - may be asked to manage both direct and indirect reporting relationships for key initiatives.
  • Capable of effectively communicating to Senior Executives, Industry Events, Major Customers, Marketing Peers, etc. - seasoned professional at presenting ideas and persuading to achieve desired results.
  • Considered to have potential to grow into the more senior level Marketing position, and longer term, potentially Director level.




Bayport, MN US


Andersen Corporation

Keywords: Andersen Corporation, Westport , 28110 - Product Marketing Manager, Other , Bayport, Connecticut

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