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Manager, Analytics Modeling and Product Development

Company: PUBLICIS GROUPE SA
Location: Westport
Posted on: May 3, 2021

Job Description:

Job Description

Work Experience & Education Requirements

* 2-5 years of marketing analytics experience applying statistical models to solving marketing problems. We would like to see applications of machine learning. * Experience in business and marketing/advertising data - candidate should be familiar with ratings points calculations and sales scanner data. * Graduate level coursework or degree in the sciences with some experience in application development. Candidate will not necessarily develop applications but experience working alongside application developers a plus. * Bachelor's degree required, Master's degree a plus - we will weight potential to grow into the role as well and existing credentials. * Experience and interest in computer programming will be appreciated

Job Requirements

* Proficiency applying statistical models with emphasis on modern machine learning (multivariate, linear & nonlinear models, Bayesian, or time-series), optimization techniques, and quantitative marketing research (Marketing Mix, Discrete Choice, or Forecasting) - application of models important * Experience with R or Python. Experience in other programming languages useful. * Working experience with Nielsen / IRI data, and marketing/media data * Experience maintaining data integrity via SQL * Experience working with developers creating software to deploy results and insights - candidate should know how to debug an application

Position Accountabilities

* Being accountable for the data integrity in projects * Being able to communicate clearly with clients to explain our work * Development of modeling applications as a data scientist in collaboration with application developers

Keywords: PUBLICIS GROUPE SA, Westport , Manager, Analytics Modeling and Product Development, Other , Westport, Connecticut

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