General Manager
Company: craftydelivers.com
Location: New York
Posted on: June 1, 2025
Job Description:
Crafty elevates workplace food and beverage programs with
enhanced services managed in one innovative, centralized platform.
Founded in 2015, our mission is to help companies craft better
workplaces. From DraftKings to Robinhood to Zillow, we work with
the world's biggest brands to foster a culture of employee
connectivity and productivity. Headquartered in Chicago, with
offices in New York and the Bay Area, Crafty manages food and
beverage programs across 300+ offices, serving more than 300,000
employees per month.Our commitment to crafting better workplaces
starts from within. We are a team of passionate, resourceful, and
hard-working trailblazers who love what we do. Our expertise spans
technology, food and beverage operations, client success,
fulfillment and more. At Crafty, our people are our greatest asset,
because it's our people who foster a culture that makes our company
a place worth being part of. And of course, the snacks are the
cherry on top!The RoleCrafty is seeking a General Manager to manage
market operations in the New York City area. The General Manager is
the P&L owner for their market, directly overseeing Client
Operations and Fulfillment to drive exceptional service delivery
and operational efficiency. As the most senior operator in the
market, this individual is both a strategic thinker and hands-on
leader-responsible for scaling our operations, elevating client
experience, and ensuring the success of our frontline teams.The
General Manager will frequently engage cross functionally with
every department outside of Operations, including People, Revenue,
Finance, Product, and Technology.Required AttributesBusiness
Leadership & Operational Ownership
- P&L Ownership - Acts as the GM and business owner for the
market, with full accountability for market-level P&L. Drives
growth, efficiency, and margin expansion by managing costs and
unlocking new opportunities.
- Data-Driven Decision Making - Analyzes business data to extract
actionable insights, using key performance metrics to drive
data-informed decisions, adapt workflows, and make strategy
shifts.
- Operational Excellence - Directs all local operations with a
founder-like mindset, ensuring a high-performance bar across
fulfillment, logistics, and service delivery.
- Strategic Market Operator - Thinks end-to-end to optimize every
aspect of market performance, from location operations to client
experience, always aligning with company-wide goals.
- Cross-Functional Execution Partner - Collaborates seamlessly,
serving as the connective tissue between field operations and
centralized support.
- Builder & Leader of High-Performing Teams - Attracts, develops,
and retains talent in a competitive environment. Instills a culture
of accountability, trust, and continuous improvement.
- Hands-On People Manager - Balances strategic leadership with
frontline visibility. Builds team culture while managing day-to-day
performance and coaching up emerging leaders.
- Empathy Meets Ambition - Sets ambitious targets while
maintaining deep care for team morale, career growth, and long-term
development.Execution & Growth Mindset
- Bias for Action - Moves fast and iterates, solving problems
creatively and decisively, even with imperfect
information-essential in a fast-scaling, VC-backed
environment.
- Comfort in Ambiguity - Thrives amid change and complexity.
Doesn't wait for perfect systems to take initiative or make
decisions.
- Relentless Optimizer - Constantly questions "what's working,"
"what's scalable," and "what's next," applying a test-learn-scale
approach to improve processes and outcomes.Client-Centric
Orientation
- Client-First Mentality - Makes decisions through the lens of
client experience and value. Champions service design that is
proactive, intuitive, and empathetic.
- Experience as a Differentiator - Recognizes that delivering a
differentiated client experience is a key competitive advantage for
Crafty. Strives to exceed expectations through personalization,
consistency, and quality.
- Operational Detail to Delight - Holds high standards across
order accuracy, presentation, timeliness, and communication,
ensuring that every detail contributes to a premium
experience.
- Client Advocacy & Insights - Builds strong client relationships
to understand their evolving needs. Uses this insight to drive
improvements and innovation across operations.Ideal Experience
- 10+ years of experience in operations, logistics, or general
management roles, preferably in a high-growth, service-based, or
hospitality business.
- Proven track record of owning a P&L and hitting or
exceeding profitability and service goals.
- Experience managing large frontline teams and third-party
vendors or partners.
- Strong operational acumen, including forecasting, inventory,
cost management, and performance reporting.
- Exceptional communication and leadership skills, with the
ability to inspire and align diverse stakeholders.Don't meet all of
the qualifications? We want you to consider all of your skills and
experiences - both professional and personal- that would make you
successful in this role. Although some qualifications are
essential, others can be attained with time. We believe diverse
perspectives, upbringings, and knowledge contribute to our strong
company culture and we encourage you to apply.Role GoalsGoal #1:
Achieve 95% annual dollar retention in your marketGoal #2: Hit
annual market profitability targetGoal #3: Enable market growth and
expansion
- Seamlessly launch new clients and locations with operational
excellence
- Build local operational infrastructure that can scale rapidly
with market demand
- Recruit, retain, and develop a high-performing team to support
growth and deliver exceptional service
- Foster a team culture grounded in accountability, trust, and
continuous improvementWhat We OfferOur people mean everything to
us. When you join Crafty, you're joining a team of passionate,
smart, and supportive people who work incredibly hard and have a
good time along the way.We are proud to offer a compensation
package that includes our Crafty healthcare plan (covering primary
health, dental, and vision), an automatic 4% 401k contribution,
paid time off, professional development support, and parental
leave. And, of course, Crafty-grade snacks, beverages, and fun
events!Lastly, this role offers a special opportunity: to take the
reins of a growing market and build a team, operation, and culture
from the ground up. Your leadership will shape the future of Crafty
in your region.Our compensation amount for this role is targeted at
an OTE of $200,00 to $275,000 per year in NYC. Final offer amounts
are determined by multiple factors including cost of living based
on location, candidate experience and expertise, and may vary from
the amounts listed above.Crafty provides equal employment
opportunities (EEO) to all employees and applicants for employment
without discriminating against race, color, religion, sex, sexual
orientation, national origin, age, disability or genetics.
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Keywords: craftydelivers.com, Westport , General Manager, Executive , New York, Connecticut
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