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VP, Group Director, Analytics @ SRi

Company: MKTG
Location: Westport
Posted on: June 20, 2022

Job Description:

Company DescriptionSponsorship Research International (SRi) is a global market research agency with a 35-year history of delivering new custom market research solutions to leading brands who sponsor sports, entertainment, and lifestyle properties. We also support sports organizations with rich fan data, insights, and advisory services to help support their goals. SRi is a part of MKTG Sports and dentsu International, a global media and marketing powerhouse.Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all.Visit MKTG for more information.Job DescriptionAs the Vice President, Group Director of Analytics, you hold a highly visible and senior role within the agency. You can produce predictive models and forward-looking insights for our clients in sports, entertainment, and lifestyle marketing. The ability to develop products to measure marketing performance and return on investment, and market such products to a marketplace will be important to your success.You Will

  • Work with other researchers within SRi, MKTG and other Dentsu agencies to improve breakthrough, market-leading solutions
  • Identify business opportunities among existing clients and new prospects, monitoring marketing trends and meeting the needs of today's marketers with advanced analytics products
  • Present program results to executive-level audiences and new business pitch decks, case studies and agency capabilities to prospects, driving agency growth
  • Display expertise through white papers, industry conferences, speaking engagements and landmark studies
  • Help guide clients to create more efficient marketing through custom research, data and insightsYou HaveQualifications
    • 10+ years of progressive leadership experience in advanced analytics and quantitative methods
    • BS or BA (minimum) in Marketing, Data Science, or similar fields
    • Managed junior team members, growing their skills and preparing them for more advanced rolesAdditional InformationWe're proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Keywords: MKTG, Westport , VP, Group Director, Analytics @ SRi, Executive , Westport, Connecticut

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