Senior Manager Consulting - Paid Media
Company: Epsilon
Location: Bronx
Posted on: April 18, 2024
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Job Description:
Job Description
Epsilon is seeking a Senior Manager, Paid Media & Search
Strategy
As part of Epsilon's Strategy Consulting team, you will play a role
in developing innovative, data-driven, multi-dimensional strategies
and tactics to improve customer and business outcomes for Fortune
500 client engagements. We embrace a consumer-centric approach,
client obsession, collaboration, and enjoyment. Our team is
diverse, and we're seeking an energetic, creative, analytical, and
collaborative individual to join our team of strategists.
You will need to have a deep understanding of the client's business
and Media capabilities to ensure all strategies you create drive
high ROAS and can be easily implemented and executed within their
eco-system. You are highly skilled in both paid media and paid
search. Experienced in designing, buying, and managing marketing
campaigns. You can be strategic yet hands-on, with the ability to
identify key audiences, optimize programs, and convert consumers
for clients.
About You
Responsibilities
Strategic consultation: Be seen as a trusted strategic advisor to
internal teams and clients alike by providing marketing insights,
building business cases, and drawing upon the full scope of Epsilon
marketing services, strategic and analytic consulting expertise,
data and technology to solve clients' core business challenges.
Digital contact strategies and program planning: Develop
integrated, customer-led contact strategies for personalizing at
scale across Paid & Owned channels
Media advisor: Work with clients to determine the best media
channel for client promotional and customer strategies. Advise on
media budget allocation/investment and utilization of key
technology/platforms to achieve goals. Creating strategies that are
efficient for the client.
Platform experience: Can navigate around media platforms such as
Paid Search platforms, DSPs or Paid Social platforms.
Prescriptive and thoughtful: Can audit paid and owned channels or
campaigns to identify areas of growth and maturity.
Thought leadership and innovation: Help clients and internal teams
understand emerging digital marketing trends, apply best practices,
and pursue innovations in digital marketing.
Performance analysis: Define campaign performance metrics and
measurement plans. Manipulate, analyze, and visualize data to
reveal trends in marketing program performance and customer
behavior, and identify key opportunities based on analysis.
Business development: Support account growth and new business
development.
Client management: A large part of this role will involve
presenting and selling ideas to our client in partnership with the
account management team. High-quality presentation and idea
articulation skills are required.
Up to 30% travel
Qualifications
Salary: $135,000.00
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company
positioned at the center of Publicis Groupe. Epsilon accelerates
clients' ability to harness the power of their first-party data to
activate campaigns across channels and devices, with an
unparalleled ability to prove outcomes. The company's
industry-leading technology connects advertisers with consumers to
drive performance while respecting and protecting consumer privacy.
Epsilon's people-based identity graph allows brands, agencies and
publishers to reach real people, not cookies or devices, across the
open web. For more information, visit
When you're one of us, you get to run with the best. For decades,
we've been helping marketers from the world's top brands
personalize experiences for millions of people with our
cutting-edge technology, solutions and services. Epsilon's
best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital
media, messaging and loyalty solutions. We process 400+ billion
consumer actions each day and hold many patents of proprietary
technology, including real-time modeling languages and consumer
privacy advancements. Thanks to the work of every employee, Epsilon
has been consistently recognized as industry-leading by Forrester,
Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around
the world. Check out a few of these resources to learn more about
what makes Epsilon so EPIC:
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented
associates in the world, and we believe in rewarding them
accordingly. If you work here, expect competitive pay,
comprehensive health coverage, and endless opportunities to advance
your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not
to discriminate against any applicant or employee based on actual
or perceived race, age, sex or gender (including pregnancy),
marital status, national origin, ancestry, citizenship status,
mental or physical disability, religion, creed, color, sexual
orientation, gender identity or expression (including transgender
status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law.
Epsilon also prohibits harassment of applicants and employees based
on any of these protected categories. Epsilon will provide
accommodations to applicants needing accommodations to complete the
application process.
REF221690G
Keywords: Epsilon, Westport , Senior Manager Consulting - Paid Media, Advertising , Bronx, Connecticut
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