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Marketing Communications Specialist

Company: HMG Strategy
Location: Westport
Posted on: November 23, 2022

Job Description:

Onsite in Office Position in Westport CT - not a virtual or remote position -Title - Marketing Communications SpecialistDepartment(s) - Operations, Marketing, Events, Sales -Roles & Responsibilities:Motivated, detail oriented, flexible and hard-working. Responsible for the day-to-day, hands-on execution of email marketing campaigns in support of company objectives. Additionally, this individual maintains a current understanding of email marketing best practices.

  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, a/b testing, and deployment
  • Maintains weekly publishing calendar/schedule
  • Works along side marketing project coordinators for summit planning handling website updates, data analytics reports, other tasks as needed
  • Troubleshoot technical issues as required
  • Manage email campaign schedule including the rotation of email campaigns, reminder to attend emails, emails to Association Partners, etc.
  • Interact with key decisions makers and account-holders
  • Experience partnering with an enterprise sales team
  • Strong communication skills-written and oral
  • Moderate understanding of enterprise IT and software platforms
  • You are metric driven and have the ability to draw insight from complex marketing data
  • Confident with a dynamic personality
  • MUST be a team player - this role shares responsibilities with other marketing team members
  • Proficient in Microsoft Office Suite, specifically Excel and PowerPoint
  • Experience with Email marketing automation tools such as Salesforce Marketing Cloud
  • Segmenting emails with design and content
  • Creating customer journeys
  • Other goals & metrics will be discussed and reviewed
  • Must be willing to travel (Travel required potential for up to 2 weeks a month) -Education and Experience Requirements:
    • Bachelor's degree in marketing, communications, or equivalent
    • Minimum three years of professional experience
    • Experience working in a high-volume, fast-paced environment - -Company pays 100% of medical benefits

Keywords: HMG Strategy, Westport , Marketing Communications Specialist, Advertising , Westport, Connecticut

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