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Performance Marketing Manager, Measurement & Analaytics

Company: SquarePeg
Location: Westport
Posted on: March 15, 2020

Job Description:

This AVP, Digital Measurement Analytics role is part of strategic solutioning team that partners with agile, technology and marketing teams to design and develop digital measurement strategies, and, support teams with analysis and reports showcase values of key digital strategies. These measurement strategies are developed in-house and built based on Ensighten, Adobe Marketing Cloud and Google Analytics 360 principles. This role will design and create actionable insights by leveraging online/offline data, content management tools and 3rd party service providers. The selected candidate is responsible for managing 2-3 offshore resources on a project basis.

Keywords: SquarePeg, Westport , Performance Marketing Manager, Measurement & Analaytics, Advertising , Westport, Connecticut

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